Busy Being Calm
Calm Magnesium
THE ASK
> How can Calm increase sales and market share by giving consumers compelling reasons to consider taking magnesium suplements?
> How can Calm increase sales and market share by giving consumers compelling reasons to consider taking magnesium suplements?
MY HYPERFIXATION
> Stress from the daily grind makes it nearly impossible to relax and unwind. But so many brands reinforce toxic productivity under the guise of self-care.
> Stress from the daily grind makes it nearly impossible to relax and unwind. But so many brands reinforce toxic productivity under the guise of self-care.
THE MESSAGE
> Calm needs to present itself as an authentic ally to selfcare, not another opportunist brand. Calm gives you permission to pencil in time for yourself and be “Busy Being Calm”
> Calm needs to present itself as an authentic ally to selfcare, not another opportunist brand. Calm gives you permission to pencil in time for yourself and be “Busy Being Calm”
OOH
> In all the times that you’re expected to keep working, Calm encourages you to take that time for yourself instead.
DIGITAL
> Whether you’re stuck at your desk at home or in the office, Calm consumers are always dialed in to their screens.
>> Let people take a quick break from work with comforting slow-paced mini games on our website
<< Our giveaways at events will be screen blockers to encourage people to take a break from their screens
>> Spotify playlists will give people a meditative break during their daily commute. Check out the playlists here
PAID SOCIAL
> #CalmCheck Instagram stories, boosted at key times of stress during the day
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Creative Lead/Art Director - Stella Ramirez
Copywriter - Lyss Tan
Project Manager/PR Strategist - Roderic David
Account Lead - Jason Liu
Strategists - Bianca Fernandez, Maria Abreu
Comms Planner - Claudia Chiqui
Copywriter - Lyss Tan
Project Manager/PR Strategist - Roderic David
Account Lead - Jason Liu
Strategists - Bianca Fernandez, Maria Abreu
Comms Planner - Claudia Chiqui