Stella Marie Ramirez

AWARD-WINNING,BILLINGUAL,ARTSY,COPYWRITER 



Unfollow The Rules

William Lawson’s Scotch
Student Work


How can we scrap the stuffy side of whisky for unconventional drinkers in Belgium and beyond? Let’s show them how to recreate their favorite viral challenges the William Lawson’s way: completely wrong.

Are you down to Unfollow the Rules?



SOCIAL
We filmed and edited a 60’’ video example of an “Unfollow the Rules” social media challenge: the Tortilla Challenge edition. We did every single “rule” the opposite way. Simple, recreatable, and evergreen. 



Art Director - Stella Ramirez
Copywriter - Cecilia Gamo Castellanos